Pictured here is the Grand Indonesia Mall in Jakarta on Friday, January 5, 2024.
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BEIJING – Huawei subsidiary Honor announced on Tuesday that it plans to launch smartphone sales in Indonesia by the end of March, becoming the latest Chinese company to enter the market. Apple iPhone 16 banned On local production requirements.
Indonesia requires that for smartphones sold in the country, 40% of its ingredients must be locally sourced. This rule has prevented Apple from selling its latest phones in the market, where it is said to be located Negotiating a billion dollar investment.
Honor has an office in Indonesia and works with one local manufacturing partner, Justin Li, the Chinese company's president of South Pacific operations, told reporters last week. He said the foldable phone will be among the first batch of products sold locally from Honor – 10 items in the mid-range to high-end segment.
The company aims to introduce about 30 products from phones to tablets in Indonesia by the end of the year. The Southeast Asian country is home to the world The fourth largest country in terms of populationdirectly behind the United States.
“Although 80% of the market is dominated by sub-$200 devices, as Southeast Asia’s largest and fastest-growing economy, Indonesia offers huge potential for growth,” Qiu Luo Xuan, an analyst at Canalys, said in an email. In the long term.
“Indonesia is emerging as a key market in Southeast Asia, driven by rapid economic growth and an expanding middle class,” Chiu said, noting that the country accounts for 35% of smartphone shipments in the region and could serve as a strategic regional hub.
As of November, Oppo, Xiaomi and Transmission – all based in China – held the top three spots in Indonesia in terms of smartphone shipments. According to Canales. Shenzhen-based Oppo held the event in November Global launch of its flagship Find X8 phone In Indonesia, where the company also has a factory.
Canalys data showed that Samsung ranked fourth in Indonesia with a 16% share, tied with Vivo, another Chinese brand.
Except China and Japan Just under 8% of Apple's sales It comes from Asia and the Pacific.
Lee claimed that the decision to enter Indonesia was independent of Apple's presence in the country, and he was confident in Honor's ability to compete. He said Honor had monitored the Indonesian market for years, before doubling its expansion efforts in the latter half of the year.
While he declined to share the current breakdown of Indonesian and Chinese employees, Lee said Honor is still hiring in the country and aims to have mostly local employees in the future.
Honor plans to open at least 10 of its own stores in Indonesia this year, in addition to selling through a local retailer, Lee said.
Outside of China, Honor mainly sells in Europe and parts of Southeast Asia. Its phones are not sold directly in the United States. The company claimed that in December, more than half of its sales came from outside China for the first time.
Honor and it Planning to go publicIt was separated from Chinese telecom giant Huawei in November 2020 after the parent company came under US sanctions. Huawei said it does not carry anything Shares in honor Or participate in business decisions.
