Companies announced their AI products on Davos Promenade at the 2025 World Economic Forum.
Arjun Kharpal CNBC
Davos Park in Switzerland is the focal point of the World Economic Forum's annual meeting in the Swiss ski town.
Some of the world's biggest companies are taking over cafés, stores and restaurants and building temporary meeting and event spaces throughout the week – their branding often revealing what's top of mind for business leaders.
It's no surprise, then, that AI has dominated the field this year, given the boom in technology, which has led companies to capitalize on interest in AI – especially from enterprises.
A survey conducted by consulting firm Accenture on Monday revealed that 58% of executives expect generative AI solutions to be widely adopted within the organization in 2025, up from just 37% in 2024. Generative AI is the technology that powers applications like ChatGPT.
Many companies, such as Intel, Salesforce, and Workday, have showcased AI-related brands at the forefront of their spaces.
Technology companies have taken over Davos Park for the 2025 edition of the World Economic Forum with artificial intelligence front and centre.
Arjun Kharpal CNBC
The offer on the promenade is often dependent on what is happening in the markets Cryptocurrency companies are taking effect in the past. AI branding explosion Launched in Davos in 2024, it pushed cryptocurrencies asideat a time when ChatGPT was still gaining popularity, while Nvidia stock continued to rise. Nvidiawhich uses its own chip systems to train massive AI models, is seen as a benchmark for investor interest in AI.
Advances in artificial intelligence, as well as the risks of rapidly advancing systems, will be discussed during this year's World Economic Forum. Artificial general intelligence – or AGI, which describes AI systems that are smarter than humans – will be a focus, in addition to current developments with AI agents.
