Sony has officially entered the electric vehicle (EV) market with its new model, the Afeela 1. Developed in partnership with Honda, this innovative vehicle aims to redefine the driving experience by integrating advanced technology and entertainment features. Unveiled at CES 2025, the Afeela 1 is now available for pre-order, marking a milestone in Sony's expansion beyond consumer electronics into the automotive industry.
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Exterior appearance of Villa 1 (Sony) (Kurt “CyberGuy” Knutson)
Performance and range
Equipped with a powerful 482-hp all-wheel-drive motor, the Afeela 1 features a 91-kilowatt-hour battery that provides an EPA-estimated range of 300 miles. It supports 150 kW fast charging and is compatible with the Tesla Supercharger network, providing convenience for long-distance travel.
Exterior of Afeela 1 at Tesla (Sony) charging station (Kurt “CyberGuy” Knutson)
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Advanced Driver Assistance Systems (ADAS)
The Afeela 1 features an impressive array of 40 sensors and cameras, enabling Level 2+ ADAS features. These systems include lidar assistance for tasks such as automated parking and real-time environmental monitoring. The vehicle's artificial intelligence processing capabilities allow it to perform up to 800 trillion operations per second, paving the way for future upgrades that may enhance its self-driving capabilities.
Exterior appearance of Villa 1 (Sony) (Kurt “CyberGuy” Knutson)
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In-car technology and entertainment
Sony emphasizes creating an interactive experience inside the Afeela 1. The car features the following:
- An AI-powered personal assistant for voice interactions
- Dashboard-sized screen for navigation and entertainment
- Surround sound systems that use Sony's 360 Reality Audio technology
Furthermore, some functionality will be available through a subscription model after an initial three-year free period.
Interior of Afeela 1 (Sony) (Kurt “CyberGuy” Knutson)
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Design and comfort
The design of the Afeela 1 focuses on comfort and aesthetics. The interior is designed from high-quality materials, including plant-derived and recycled components. The cabin is optimized for entertainment, featuring strategically placed displays and noise-canceling technology to enhance the passenger experience.
Interior of Afeela 1 (Sony) (Kurt “CyberGuy” Knutson)
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Pricing and availability
The Afeela 1 is available in two versions: Origin, which starts at $89,900, and Signature, at $102,900. Currently, pre-orders are open exclusively to California residents, and require a refundable $200 reservation fee. The Signature Edition is expected to ship in mid-2026, while the Origin Edition will ship in 2027.
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Exterior appearance of Villa 1 (Sony) (Kurt “CyberGuy” Knutson)
Key takeaways for Kurt
Sony's entry into the electric vehicle market with the Afeela 1 represents a major shift towards integrating technology and mobility. With its high-performance specifications, advanced driver assistance systems and focus on entertainment, the car aims to attract technology-savvy consumers looking for more than just transportation.
What features are most important in an electric car, and how will that affect your decision to buy one? Let us know what you think by writing to us on Cyberguy.com/Contact.
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