Rihanna plays Queen Cupid in a racy lingerie set

RihannaRiRi, Bad Gal RiRi – The Savage x Fenty founder has many titles, and now she's adding Queen Cupid to the list.

For Savage x Fenty's Latest campaign Titled “Love Your Way”, it was unveiled on Tuesday, January 7 via InstagramRihanna, 36, has turned into the goddess of desire at the right time Valentine's Day.

The multi-hyphenate posed with props like a bow and arrow and a shawl made of flowers while styling the new designs in her top drawer: the Savage x Fenty sheer balcony braHeart-shaped Meat piesbaring your ruffled booty panties And a clamshell pencil case Garter belt.

Pictures also appeared Love Island in the USA alum Serena page and Cordell BeckhamAlong with social media stars Hayley and Jules LeBlanc, showcasing the brand's exciting new collection of lingerie, loungewear and nightwear.

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Paige, 25, and Beckham, 22, both won Love Island in the USA Season 6 (hosted by Vanderpump Rules star Ariana Madix). Beckham is the younger brother of Miami Dolphins wide receiver Odell Beckham JrWhile Paige is a former cheerleader.

Also participating were sisters Hailey, 20, and Jules, 16, who boast a combined social media following of more than 20 million on TikTok and Instagram, adding to their CV of collaborations with brands like PETA and PacSun.

“Valentine’s Day is a time to celebrate love in all its forms,” Rihanna said in a statement. “At Savage x Fenty, we're all about embracing love in every way and creating products that make people feel confident while doing so.”

The latest Savage x Fenty campaign features couples, siblings and best friends, bringing an inclusive touch to Valentine's Day. The collection includes the romantic Loveline collection of satin and lace lingerie that is sure to set hearts fluttering, and Valentine Fine men's striped poplin sleepwear.

In addition to the core collections, Savage x Fenty's Valentine's Day offerings include patterned headbands, seamless mesh bodysuits, and satin dresses that can be worn from day to night until back in bed.

Valentine's Day collections available at savagex.com And in Savage x Fenty stores.