What's going on? Richard BransonShopping list this holiday season?
The billionaire Virgin Group co-founder says there are a few items his friends and family can expect to get from him — and he recommends CNBC Make It readers, too.
Because Branson is Brilliant sellerIt should come as no surprise that he recommends products from his own company and from brands with relationships with the Virgin Group. However, Branson tells CNBC Make It through a spokesperson that he wholeheartedly endorses these products.
1. Change the coffee please
Branson, who once admitted it Drink 20 cups of tea dailyHe says he is now trying to cut down on his caffeine intake. However, he “couldn't resist sharing” this impact-focused coffee brand, he says. It was launched in 2015 With a loan From Branson's non-profit Virgin StartUp business development arm.
London-based Change Please Coffee, which has 10 locations and sells coffee bags online starting at $13 apiece, is dedicated to “tackling homelessness through the power of social enterprise and great-tasting coffee,” according to The Verge. . Website.
“Change Please does a great job beyond just serving great coffee,” says Branson.
He adds that the company allocates 100% of its profits to a barista training program that “trains and employs homeless people as baristas, giving them the tools and support to build a stable future.” “Profits go directly to housing, mental health support, and paying baristas a fair wage. It's a great way to enjoy your coffee while making a real difference.”
2. Virgo points
Virgin Points can be used on items and experiences from across the Virgin Group family of brands, such as flights on Virgin Atlantic, cruises on Virgin Voyages, and stays at the group's hotels, meaning “there's something for everyone to enjoy,” says Branson. .
Customers collect points by making purchases from the Virgin family or partner brands. You can also purchase points directly or donate them to others. “Virgo points “It always makes a great gift because it gives people the freedom to choose what works best for them,” says Branson.
For 2 million Virgin Points (which would cost about $50,022 to purchase outright), you can get a week's stay for two people, excluding airfare, On Branson's Necker Island In the British Virgin Islands.
3. Made51
If you're looking for a “really special” gift, Branson recommends a “favorite” gift from his own list: holiday decorations from Made51. Made51, launched by the United Nations High Commissioner for Refugees, sells jewelry, accessories and home decor made by artisans who happen to be refugees.
Branson's company is very old a partner From Made51, selling products in retail stores. Proceeds from every Made51 sale go directly to refugees, helping them earn an income in their new host countries.
Their holiday collection features ornaments made by refugees from East Africa, Syria, Afghanistan, Mali and Myanmar who are now living in countries around the world.
The ornaments start at $13 apiece and are “beautifully handcrafted,” Branson says. “Not only does it add a bright touch to your tree, but it also supports a brighter future for those who need it most.”
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