The word “Netflix” shines in the presentation of the new season (3) of the series “Bridgerton” on Netflix in Flora.
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Netflix It is raising prices on most of its US plans.
The streaming giant announced Tuesday that its standard no-commercial plan will rise from $15.49 per month to $17.99. Its cheaper, ad-supported plan, which was recently introduced to attract more subscribers, will increase from $6.99 per month to $7.99.
Additionally, the monthly cost of the Netflix Premium plan will increase from $22.99 to $24.99.
The company that Reported the fourth quarter It will also raise prices in Canada, Portugal and Argentina, its earnings said on Tuesday.
Consumers have faced Many higher prices In recent years across major streaming services including Netflix and its competitors, including Disney Applications and Warner Bros. Discovery Top. Streamers have increasingly turned to higher prices and ad-supported plans as they look to achieve profitability.
Netflix announced its cheaper, ad-supported plan in November 2022 in response Slow down Subscriber growth at that time. In November, Netflix He said It has reached 70 million monthly active users globally on its advertising plans.
The company is cracking down on password sharing in an attempt to attract more customers to pay for its services.
As part of this change, Netflix gave subscribers the option to add “Additional Members” to their accounts. The cost for additional members on standard plans without commercials will rise from $7.99 per month to $8.99, the streaming company said Tuesday. Additional members on ad-supported plans will not see a price change.
The campaign appears to be paying off: Netflix reported Tuesday that it added a record 19 million paid memberships during the fourth quarter to surpass 300 million subscribers.
This is breaking news. Please check back for updates.
