7 January 2025

LG's new OLED evo embodies visual perfection through stunning brilliance and
Unparalleled blacks, combined with AI personalization for a personalized user experience

Las Vegas, January 5, 2025 /PRNewswire/ — LG Electronics LG today unveiled its 2025 OLED evo lineup, highlighting a range of advanced TV offerings, including the world's first true wireless OLED evo M5 and OLED evo G5 models. With the latest LG α (Alpha) 11 AI Gen2 processor1 At its core, the latest OLED evo models deliver unparalleled OLED picture quality with flawless blacks, exceptional brightness and advanced processing capabilities. Powered by AI-driven personalization, LG OLED evo delivers a personalized experience tailored to each user and showcases the pinnacle of OLED innovation for an elevated home entertainment experience.

The latest OLED evo TVs feature LG's updated Brightness Booster Ultimate technology, which optimizes the light control architecture and light boosting algorithms to achieve three times higher brightness.2 than traditional OLED models. This significant increase in brightness brings into focus fine details across different brightness levels, resulting in a more vivid and vivid viewing experience.

LG OLED evo optimizes every detail to perfection with flawless blacks, accurate color reproduction and stable performance. The latest models achieve high black levels in both bright and dark settings, producing vibrant and accurate colors. These advanced OLED displays have received “Perfect Black” and “Perfect Color” certification from UL Solutions and are certified by Intertek for 100 percent color accuracy. The 2025 OLED evo TVs also feature fast brightness and color temperature stabilization, earning them the “Fast stabilization with picture quality” certification from TÉV Rheinland.3 This ensures that users enjoy exceptional picture quality immediately after turning on the TV.

New for 2025, LG's latest OLED evo 4K TVs support Filmmaker Mode ® with ambient light compensation4 “An advanced version of Filmmaker Mode was developed in collaboration with the creative community. This feature accurately detects the lighting conditions in the viewing environment and automatically adjusts picture settings to preserve the filmmaker's original intent, providing a truly cinematic experience in different lighting conditions.

Building on its reputation as the perfect choice for gamers, LG's latest OLED evo TVs feature several features designed for gaming, including the first 4K 165Hz TV.5 Variable refresh rate (VRR), certified by NVIDIA (NASDAQ:) ® G-SYNC ® and AMD (NASDAQ:) FreeSync Premium. OLED evo models enhance gaming with stutter-free gameplay, minimal input lag, and up to 165 fps. OLED evo TVs are the first TVs to receive ClearMR 10000 certification from VESA, ensuring flawless motion and smooth experiences even during fast-paced action sequences.

Powered by the advanced Alpha 11 AI Gen2 processor, the 2025 OLED evo models deliver enhanced picture and sound quality. Deep learning algorithms meticulously analyze and enhance low-resolution, low-quality images, upscaling them to higher resolution with pixel-level precision for clearer, more natural visuals. Additionally, Dynamic Tone Mapping Professional provides expert-level control over HDR10 content for professional creators, allowing precise customization and fine-tuning of images for accurate representation of color and detail in all viewing environments.

To complement the stunning images, AI Sound Pro delivers rich, immersive sound with 11.1.2 virtual channels of surround sound, adjusting the balance of tones and clarity for a tailored, immersive listening experience. LG's latest OLED TVs are designed with personalization in mind, featuring AI-powered features that understand and adapt to individual audio and visual preferences. By analyzing more than 1.6 billion picture settings and 40 million audio profiles, the AI-powered picture/sound processor customizes audio and visual modes for each user, ensuring a truly personalized entertainment experience. These AI-driven features represent a new level of smart TV innovation, making the 2025 OLED evo models the most intuitive and user-focused TVs on the market.

The user experience is further enhanced with a personal journey that begins the moment you turn on the TV, thanks to the AI ​​remote control. AI Welcome greets users by name and makes personalized recommendations based on their preferences and viewing habits, while AI Voice ID adds convenience by recognizing individual voices, automatically switching profiles, and offering content suggestions that match personal tastes. Finding content on LG's latest OLED evo TVs has never been easier, with AI-powered search.7 Leverage the Large Language Model (LLM) to understand conversational context and reveal precise user intentions. Access to Microsoft (NASDAQ:) Copilot simplifies the process further, allowing users to find and organize complex information efficiently using contextual cues. For a smoother and more engaging experience, AI Chatbot proactively identifies potential user challenges and provides effective solutions in a timely manner. What's more, Obstetrics photo gallery8 It allows users to create custom wallpapers using voice commands, adding a personal and creative touch to the viewing experience.

OLED evo's intuitive webOS interface provides a personalized and streamlined experience for accessing content and settings more easily. The new home screen is now faster, more convenient and increasingly personalized with an improved UI and categories. Additionally, webOS now supports cross-platform integration with Home Hub, enabling seamless connectivity with multiple ecosystems, Think and Google (NASDAQ:) Home, to control various IoT devices. By combining these versatile ecosystems and expanding cross-platform capabilities, users can effortlessly manage and control their smart home ecosystem through one intuitive interface on LG's latest Smart TVs. By extending the benefits beyond the initial purchase, webOS Re:New allows LG Smart TV owners to enjoy the latest TV experience for the next five years.

LG has introduced the first-ever OLED TV capable of wirelessly transmitting audio and video, transforming the home entertainment experience with unparalleled audio-visual performance. As the world's first truly wireless OLED TV, the latest M5 series offers wireless transmission of audio and video at up to 144Hz6 Without latency or loss in picture and sound quality. Certified by NVIDIA G-SYNC ®, this wireless OLED TV ensures a stutter-free gaming experience, even during fast-paced action at 4K and 144Hz. Building on this innovation, LG has expanded its advanced wireless audio-visual technology to include QNED TVs, bringing its core value of technological excellence and cutting-edge innovation to more customers.

LG's OLED evo models were recognized for their customer value and improved performance, receiving multiple awards including the CES 2025 Best of Innovation Award (83G5) and Honorable Mention (83M5) in the Video Display category.

Visitors to CES 2025 will have the opportunity to explore how LG is transforming the home entertainment experience with its latest innovations from… January 7-10 At the company booth (#15004, Las Vegas Convention Center). To stay up to date on all of LG's announcements at CES, visit the website and LG Global YouTube channel.

1 Equipped with G5 and M5 series
2 Applies to 65/55/77/83 inch G5/M5 models, compared to the same sizes as conventional OLED models (B5 series) with 10% window
3 The 65-inch M5/G5/C5 Series model has achieved this certification
4 This feature works on models with a light sensor
5 4K 165Hz VRR is available on 55/65/77/83-inch G Series models.
6 Available in the US and Korean market upon initial launch.
7 Available in the US, UK and Korean markets upon initial launch.
8 Wireless transmission refers to the transmission of video and audio signals between the TV screen and the Zero Connect Box. Without loss of vision, based on internal test results according to ISO/IEC 29170-2 and measurement results may vary depending on connection status.

About LG Electronics USA

LG Electronics USA, headquartered in Englewood Cliffs, New Jersey, is the North American subsidiary of LG Electronics, Inc., a $68 billion global technology and manufacturing innovator. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems, and vehicle components. LG has been named ENERGY STAR ® Partner of the Year 11 times. The company's commitment to environmental sustainability and its marketing theme of “The Good Life” encompasses how LG is dedicated to making people happy by exceeding expectations today and tomorrow. For more information, visit www.LG.com.

Media contacts:

LG Electronics USA

LG Electronics USA

Chris Di Maria

Christine Rodriguez

christopher.demaria@lge.com

christin.rodriguez@lge.com

LG-One

LGHEUS@LG-One.com

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