Stars from Hollywood, sports, comedy, and more are achieving tremendous financial success as they continue to share stories behind the microphone.
With more pop culture consumers around the world voraciously streaming podcasts as much as music, TV and movies, companies like Spotify, SiriusXM and Amazon are willing to pay big to secure top-tier talent.
In August 2024 alone, she hosted the podcast “Call Her Daddy.” Alex Cooper Signed a huge deal with SiriusXM. Plus NFL players Jason Kelsey and Travis Kelsey They signed a 9-figure deal to continue the “New Heights” podcast.
“We love this show and the fan base that has grown with us over the past two seasons,” the brothers said in a statement. Hollywood Reporter before admitting the title to their listeners. “We're excited to start Season 3 – see you soon, 92% of participants!”
Keep reading to find out how much some of your favorite podcast hosts make while bringing new content to listeners:
Grace O'Malley
Founder of Barstool Sports Dave Portnoy Common details for Grace O'MalleyHer previous salary was in January 2025, after she left the media company.
Portnoy claimed so in a TikTok video O'Malley's base salary was $175,000 She received 70 percent “of anything we were able to sell” through her personal social media accounts.
She allegedly earned another $75,000 in 2024 this way. “I think we got along great, as I said from the beginning, with Grace.”
Portnoy's salary announcement came after O'Malley's appearance Theo Vaughnpodcast and claimed she “didn't do anything” while working at Barstool. (O'Malley left the company in December 2024.
Alex Cooper
In August 2024, news emerged that the “Call Her Daddy” podcast host had signed an agreement with SiriusXM, giving the platform exclusive advertising and distribution rights, as well as other content and events. The multi-year deal is worth $125 million over three years. CNN reported. It's more than double its previous deal with Spotify.
SiriusXM has also acquired exclusive global ad sales rights to all Cooper's Unwell Network releases, which include podcasts such as “Hot Mess with Alix Earle,” “Pretty Lonesome with Madeline Argy,” “Boyfriend Material with Harry Jowsey,” and “In Your Dreams with Owen “. Thiel.”
“Thank you @siriusxm,” Cooper wrote via Instagram. “Daddy gang, get ready. We're everywhere and we're doing it even more so in 2025.”
Jason and Travis Kelsey
Less than two weeks before the NFL officially begins its 2024 regular season, the Kelce brothers Signed a nine-figure deal with Wondery Podcast Studio for their rights The popular New Heights podcastAccording to a report he published Hollywood Reporter.
The deal is said to include global distribution rights to the popular podcast, ad sales representation, rights to past episodes, and the right to release international adaptations of the podcast.
“We couldn't be more excited to collaborate with Wondery on the next installment of New Heights,” Travis and Jason said in a statement to the outlet. “Wondery understands the shared vision and will bring a wealth of experience and resources to take us to ‘New Heights!’ We will create some groundbreaking moments together through this partnership.”
Dax Shepard
Amazon's podcast company Wondery signed an exclusive distribution and ad sales deal for “Armchair Expert with Dax Shepard” in July 2024. The agreement called for Wondery and The “Armchair Expert” will co-develop and produce two new fan podcasts and one live stream per year.
The deal also includes a first-look option for any additional new podcasts created by actor Shepard. Financial terms were not announced, however Wall Street Journal He said the deal was worth about $80 million.
Joe Rogan
In February 2024, the podcast host “The Joe Rogan Experience” and Spotify struck a new deal worth up to $250 million, according to Wall Street Journal. The agreement will allow the show to be shown on other platforms after its 4-year exclusive run on Spotify.
Under the licensing agreement, Spotify will also sell and distribute advertising for “The Joe Rogan Experience” across multiple podcast platforms, including YouTube’s video format.
Sean Hayes, Will Arnett, and Jason Bateman
In January 2024, the actors left Amazon to take their podcast “SmartLess” to SiriusXM for The three-year deal is reportedly worth $100 million.
“At SiriusXM, we're proud to be home to the stars, and with Jason, Sean and Will joining us, that statement is truer than ever,” SiriusXM President Scott Greenstein He said in a statement. “Over the past several years, we have doubled down on our commitment to podcasting, and with the addition of SmartLess, we are solidifying our leadership position in podcasting.”
Prince Harry and Meghan Markle
In late 2020, Sussex Signed an agreement worth $20 million with Spotify after leaving their senior roles within the royal family. Their exclusive partnership promised to “produce programming that uplifts and entertains audiences around the world” and “highlights diverse viewpoints and voices,” according to Archewell Audio's website.
Markle later launched “Archetypes”, where she interviewed a variety of guests including… Mariah Carey and Mindy Kaling. The series aired 12 episodes from August 2022 to November 2022.
In June 2023, the streaming giant and Archewell Audio confirmed that they had “mutually agreed to part ways and are proud of the series we have created together.”
Markle later found a new podcast partner with Lemonada in February 2024.