Many Americans are “snowbirds” travelers who flock to warm destinations during the winter months — but “glowbirds” have done just that. Certain travelers Seeking more than just sunny skies.
This latest trend has captured the attention of younger generations, with members of Generation Z booking trips focused on health and physical activities.
Younger travelers are also “tired of the cold,” Connor Smith, vice president of IHG Hotels & Resorts, told Fox News Digital.
A new travel trend has Americans chasing the fountain of youth
“Having lived in the Northeast, I understand where they are coming from,” Smith said.
“But escaping the cold isn't just about finding warmer weather. It's also a way to manage Seasonal Affective Disorder (SAD).”
“Glowbirding” attracts younger travelers looking for health and physical activities. (Istock)
Smith added: “At IHG Hotels & Resorts, we've seen more guests incorporating wellness into their trips – whether it's feeding guests Mind and body Or a soul.”
“My generation values experiences, and we're all about mental health,” Gabby Bickford, Gen Z content creator at @PacksLight, shared in a VRBO press release.
“We've seen more guests incorporating wellness into their trips.”
She also said: “Escaping the cold isn't just about finding things Warmer weather — It has been key in managing my seasonal depression… Plus, being in places where I can stay active outdoors all year round keeps me physically and mentally fit.
Visitors flock to the winter wonderland's light display in honor of the family's late son
The Glowbird season begins in January, immediately after the Glowbird season ends. Holiday rush.
This continues through most of March, the statement said.
Millennials and Gen Z consumers spend more on health and wellness than any other generation. (Istock)
McKinsey's Future of Wellness 2023 survey indicated that 56% of Gen Zers in the US consider personal fitness a very high priority.
The survey also found that millennial and Gen Z consumers spend more on health And wellness than members of any other generation.
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About 40% of Generation Z buy health products, while about 20% search for them Mindfulness products.
“To meet our guests where they are, we have a variety of amenities and partnerships that make it easy to maintain routines on the road,” Smith said.
Glowbird season begins in January, just after the holiday rush, and continues through most of March. (Istock)
He pointed out that all Kimpton hotels provide a yoga mat inside the room for free Bicycle rental.
Amenities such as the “Borrow the Sun” program are available at participating IHG hotels; Guests can make use of the sun lamps in the room to improve their mood.
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“We hope to see these glowing birds in destinations like Texas, Arizona and California,” Smith said.
“Transformational travel” is another trend targeting trips that are more health-focused, as people seek peace and quiet.
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This trend has travelers looking for an escape from the busyness of their daily lives.
They are said to want to spend their holidays in a more relaxed environment – giving them time for silence, reflection and contemplation.
