Gwyneth Paltrow Come to support Blake Lively and her hair care line, Blake Brown.
Following the sexual harassment allegations made against her by Lively And it ends with us Costar and director Justin BaldoniShe received public support from figures including Paltrow, 52. Lively's accusations against Baldoni include unwanted kissing during filming and a campaign to damage her reputation. Baldoni has strongly denied the allegations, calling them “completely false, outrageous, and intentionally indecent.”
Paltrow publicly showed her support for Lively, 37, on the day the complaint was filed. In an Instagram Story, she featured Lively's Blake Brown hair care line on her Christmas wish list, adding a queen emoji to her post.
According to the legal documents he obtained Us WeeklyThe effects of Baldoni's campaign against Lively's career were “immediate and substantial”. This includes Blake Brown, who was launched around the same time And it ends with us“Theatrical release this summer.
As a result of the negative chatter on social media, Lively claimed she felt she could not “continue public appearances or events without having to publicly discuss what happened.”
One such incident allegedly involved the cancellation of a “critical” corporate event for the hair care company’s target, at which she backed out of a scheduled appearance.
The lawsuit also alleges that the retaliation campaign against Lively led to damage to her companies as well, such as the firing of Blake Brown, which Lively spent seven years preparing.
“The long-planned launch of her hair care line, Blake Brown — a date that was set more than a year in advance of the film’s scheduled release date — was caught in the crossfire,” the documents say. Negative environment vs. (energetic).”
Before the “social manipulation” campaign began, it was gossip girl The actress was informed that Blake Brown was Target's biggest hair care launch ever. Based on internal sales projects, the “sudden and unexpected negative media campaign” negatively impacted retail product sales by a whopping 56% – 78%.
Furthermore, the brand's Instagram account was allegedly flooded with “harassing and insulting comments, including numerous comments posted by user accounts that had no followers and no previous posts,” suggesting they were untrue, according to court papers.