LONDON, Jan. 14, 2025 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the industry's largest independent selling advertising company, today announced it has been selected as the global software provider for FIFA+. Magnite will power video and display advertising on FIFA+ across North America, EMEA, Latin America and the Asia-Pacific region. This collaboration represents another important step in FIFA+'s efforts to revolutionize the football streaming experience for fans around the world, bringing previously untelevised games to fans for free.
FIFA+ will leverage Magnite's industry-leading suite of products, including Magnite Streaming, SpringServe and Magnite DV+, to monetize its content on a global scale and deliver a premium viewing experience for fans. Magnite's technology will help deliver ads programmatically to all devices where FIFA+ is available for download, including mobile, desktop and CTV.
“FIFA+ meets consumer demand for accessible live sports content, and we are proud they have chosen us to help open up more opportunities for advertisers to reach highly engaged sports fans,” said Sam Wilson, Vice President of EMEA Live Streaming Platform at Magnite. . “We look forward to working closely with their teams around the world and supporting their efforts to deliver a superior digital experience to dedicated football fans.”
About Magnit
We are Magnite (NASDAQ: MGNI), the world's largest independent selling advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display and audio. The world's leading agencies and brands trust our platform to access secure, high-quality ad inventory and execute billions of ad transactions every month. Located in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore and, down under, Sydney, Magnite has offices across North America, EMEA, Latin America and the Asia-Pacific region.
About FIFA+
FIFA+ is a global digital platform providing free access to live matches, highlights, exclusive documentaries and archived football content. Launched in 2022, FIFA+ continues to expand, giving football fans around the world unprecedented access to the sport.
Media Contact:
Megan Hughes
mhughes@magnite.com
Source: Magnit Corporation
