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![Elf Beauty CEO said that cosmetics saw calm after the December purchase period.](https://image.cnbcfm.com/api/v1/image/108098953-1738887334DOTCOM-MM-D-020625-SHORT.jpg?v=1738887333&w=750&h=422&vtcrop=y)
Gamal dwarf Tarang US CNBC's CEO said Jim Kramer Why did the company watched lighter business in January, noting that it was declines across the industry and said that some new products have started a slower start.
“I am still up at work,” he said. “But our approach is always, we have a high degree of transparency. If we see something, we will come with it.”
Thursday evening, dwarf to publish Speed profits miss but overcome revenues. The brand of a cosmetic budget Cut Its directives for the whole year after the “most softened sales trends” in January-a transformation in the tone of the company that survived the business problems that many of its peers feel. The stocks rose more than 24 % in extended trading.
Amin said that the industry could see “consumer waste” on a large scale after the great holiday season. He also said that the “social suspension” of ELF decreased by almost 20 % during January. Some of this change has been attributed to the current events that may have led to the inhibition of users from publishing about products, including forest fires in Los Angeles and the disorders of Tiktok due to the potential ban. He said he expected these factors to be normalized over time.
In general, Amin continued, ELF is satisfied with her marketing efforts, saying that they were always able to “engage in our society and entertainment.” He added that the company discussed the spending a little more on marketing because it is effective, but it eventually decided to stop at the present time with continued concern about inflation and the economy.
The Secretary also addressed the high tariff for President Donald Trump. To date, Trump has increased the taxes on goods from China by 10 %, which may lead to many consumer companies that are manufactured abroad to raise prices. According to Amin, Elf has an “incredible price umbrella” and has managed to adjust the definitions in the past, saying that the company has paid 25 % of import taxes since 2019.
“This time, it's just ten additional points at the present time,” he said. “We can use the same balanced plan, in addition to our greater diversification of suppliers and much greater international works. Therefore, I feel confident that we can maintain our extraordinary value and address the issue of customs tariffs.”
![The CEO of Elf Beauty TARANG AmIN gives up the quarterly results](https://image.cnbcfm.com/api/v1/image/108098948-1738886773DOTCOM-MM-D-020625.jpg?v=1738886772&w=750&h=422&vtcrop=y)