We are just three days away from President-elect Donald Trump returning to the White House California based company The specialty of providing on-demand crowds for protests is seeing a surprising drop in enthusiasm among Democrats compared to previous years.
This is a stark contrast to previous election cycles, said Adam Swart, CEO of California-based advertising firm Crowds on Demand.
“We've received fewer inquiries than in 2017 when Trump was first elected to his first term, and I attribute that to a real lack of passion now on the part of many Democratic Party donors and activists,” he told Fox News Digital.
“Many of them are depressed, realizing that the tactics they tried ultimately failed, and they are trying to readjust their approach as we enter a second Trump era.”
Carrie Underwood performs “America the Beautiful” at Trump's inauguration
Anti-Trump protesters gather as people line up to see former President Donald Trump speak at Madison Square Garden during a campaign rally on October 27, 2024 in New York City. (Spencer Platt/Getty Images)
By the nature of the business, the losing party – or the opposing party – tends to recruit Crowds on request helpWhich means Democrats will typically flock to the company after President-elect Donald Trump's decisive victory and as his inauguration approaches.
but Residual malaise From the Democrats' loss in November and a desire to chart a path forward with a message that resonates may be partly to blame.
Swart largely credits the shift to “outrage tactics” that, in his words, have largely “failed” the Democratic Party.
“It's something I've been saying to my friends in the Democratic Party for a long time, which is what's called Trump Derangement Syndrome, where you angrily and angrily oppose everything he does, and you get angry at everything he says.” “It was ultimately unsuccessful, as evidenced by Trump’s landslide victory.”
“He didn't win in a landslide because people didn't know who he was. People knew who he was.”
He cited Rep. Maxine Waters, D-Calif., who in June 2018 called on members of the public to publicly confront and harass members of the Trump administration.
“They won't be able to go to a restaurant, they won't be able to stop at a gas station, they won't be able to shop at a department store,” Waters said. He said at the time. “People will turn on them, they will protest, they will absolutely harass them.”
President-elect Donald Trump is set to take office on Monday, becoming the second president to serve two non-consecutive terms. (Natural Resources Authority)
Swart says this tactic worked for Democrats during the first Trump administration, when many members of the administration were “social outcasts.”
“They were prevented from going to restaurants. They were prevented from going to social clubs. They were not invited to important parties,” he said.
“The idea behind this tactic was to put a social cost on being affiliated with Trump. Now, when you see the titans of Silicon Valley and Wall Street openly affiliated with Trump in a way you've never seen before, and to an extent you've never seen before, it's no longer a question of “It is possible to impose this social price on Trump's supporters.”
Nevertheless Waters later denied it You have encouraged violence against Trump officials, Other Democrats They faced similar scrutiny for inflammatory rhetoric, including instances in which several party members called Trump a “threat to democracy.” For example, Democratic Rep. Dan Goldman of New York once said that Trump was so “dangerous” to democracy that he “should be eliminated,” but he apologized for that remark soon after.
Swart warned Democrats that if Waters-style rhetoric continued, the party would “lose even more” in the next election, pushing moderate Republicans to the right and pushing moderate Democrats further to the left.
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“My advice to Democrats regarding protest and advocacy in the Trump era is to be very specific in their advocacy and positive in their focus. Given the fact that Democrats are a narrow minority in the Senate and House.” He said: “Deputies, there are opportunities to attract moderate or party-minded Republicans to their way of thinking, but the tactics of anger, attack and social ostracism will not work.”
“The better tactic is to focus a lot on their voters and what they want, one. Two, make emotional but positive appeals. And three, consistent but respectful pressure. What I mean by that is you're out of politics.” Your office every day, you're engaged, you're making your views heard, but you're in no way creating any kind of threatening atmosphere Go, when what We've found that our most effective campaigns are the ones where we apply positive pressure, we have a sense of humor, but we're not complacent. And this is exactly the strategy that will work because that will attract people. “They are independent-minded Republicans who vote with the Democrats.”
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Fox News Yael Halon, Greg Weiner and Emma Colton contributed to this report.
