Blake Lively and Justin Baldoni
Getty Images (2)Blake Lively He claims so And it ends with us Costar and director Justin Baldoni She allegedly launched a “social manipulation” campaign to damage her reputation.
News broke on Saturday, December 21, that Lively, 37, has filed a lawsuit against Baldoni, 40, for sexual harassment. per New York Timesthe lawsuit — which was filed on Friday, December 20 — included “thousands of pages of text messages and emails” that Lively obtained through a subpoena.
In one letter allegedly sent on August 2, a studio publicist and Baldoni wrote to a crisis management expert, “He wants to feel like he can be buried.”
The text messages allegedly show that the crisis public relations team worked to suppress stories about Baldoni's behavior and promote negative stories about Lively. For each port, good wallace, They led a digital strategy that, in part, leveraged social media posts that could help their cause.
Blake Lively has filed a lawsuit against actor and director Justin Baldoni, who starred in the movie It Ends With Us, for sexual harassment. According to the lawsuit obtained by TMZ and The New York Times, Baldoni's alleged behavior caused Lively, 37, to suffer “severe emotional distress.” The lawsuit alleges that a meeting was held to address Lively's allegations of a “hostile act[…]”
Wallace sent emails referring to “social manipulation” and “proactive fan posting,” and text messages referred to efforts to “boost” and “amplify” online content that was positive about Baldoni or negative about Lively.
“We are crushing it on Reddit,” Wallace wrote.
In additional text messages, Baldoni allegedly encouraged the public relations team and pointed out social media posts to use. On August 15, he suggested “flipping the narrative” on a positive story about Lively and her husband. Ryan Reynolds“Using their words against them.”
the New York Times She reported that Baldoni sometimes sought assurances about tactics. After noticing an article criticizing Lively, he wrote: “How can we somehow say we're not doing any of this — it's like we're trying to take her down.”
Blake Lively and Justin Baldoni's new film, It Ends With Us, has been a huge hit at the box office, bringing in $50 million during its opening weekend. While the cast should be riding high on the film's success, they have instead found themselves embroiled in controversy as reports mount of behind-the-scenes drama involving various final cuts from[…]
At one point, Baldoni asked whether they were publishing “bot” accounts on social media, which his team denied doing.
Baldoni and others claimed in the text messages that Lively used her public relations team to generate negative press about him, but they cited no evidence. (Hayya denied that she or her representatives had planted or Spreading negative information About Baldoni.)
Baldoni's lawyer Brian Friedmanaddressed Lively's “completely false, obscene and intentionally lewd” accusations in a statement to weAlleging that Lively filed the lawsuit to “repair her negative reputation” and “reframe the narrative” around the film's production.
Friedman further alleged that Lively made “multiple demands and threats” during this filming And it ends with usIncluding “threatening not to come to filming, and threatening not to promote the film, which will ultimately lead to its demise during its screening, if her demands are not met.”
we I reached out to a Lively rep for comment but did not immediately receive a response. In a statement by L New York Times Regarding her lawsuit, Lively said: “I hope my legal action will help pull back the curtain on these evil retaliatory tactics to harm people who speak out about misconduct and help protect others who may be targeted.”
