Adam Mosseri, Facebook
Beck Dieffenbach | Reuters
Adam Mosseri, Chairman dead Instagram said on Monday that the app will focus on prioritizing original and creative content in its algorithmic rankings in 2025.
His comments came On the video posted by Mosseri Setting Instagram priorities for this year, which include improving users' social connections.
“Instagram was really founded on the idea of allowing anyone to share something creative that they're proud to share,” Mosseri said in the video posted on the microblogging app Instagram and Meta's Threads. “We want to double that.”
Mosseri's comments come ahead of a potential TikTok ban, which is set to take effect on Sunday. Already, TikTok creators have begun asking their fans to follow them on other apps, including Instagram. After the Supreme Court heard oral arguments in the case over TikTok's future on Friday, Instagram executives held impromptu meetings, instructing employees to prepare for a potential influx of new users if the ban is implemented. CNBC reported Sunday.
Mosseri said that to prioritize original content, Instagram will focus on improving its creative tools to be best-in-class, which is not currently the case. Instagram will also adopt new technology that could make it easier for users to post more content, such as artificial intelligence.
As a way to stimulate more connections, Mosseri said Instagram will look for more opportunities to make recommended content more social and interactive.
He watches: Potential TikTok ban is a double-edged sword for Trump: Counterpoint Research
