Jake Cassan, co -founder of MVMT watches.
With permission from Jake, the exit
When Jake Cassan sold his company for $ 100 million at the age of 27, I think the money will make him happy. He said that although it was temporarily doing, he finally took his sense of the goal and threw it in courses of anxiety and depression.
In 2018, Kassan sold MVMT watches the brand represented in Los Angeles-a clear “movement” to the Movado Group in A. deal This left him walking away millions. The company, which he started when he was 21 years old CollegeHe gave him the financial freedom he requested.
“The northern star when I was younger, she was always financial freedom,” said Cassan CNBC make it. “My goal, I always felt: I wanted to earn money.”
Then you sell (your company) and then … for the first time in years, I no longer want to talk about MVMT, but I also did not know what I am talking about, and I could not find anything. I felt the importance of such an entrepreneurial journey. ”I think I lost the purpose. “
Today, the 33 -year -old is working to restore his sense of goal and redefine the meaning of happiness for him.
The leaked college has turned out that the pioneer of the millionaire
As a child, Cassan said, he was not good at school. Instead, he saw more value in earning money.
“From an academic point of view, I have never done (well). Maybe you are always just less than average,” Cassan said. “She called her to add (attention deficit disorder) or anything they want to describe as these days … I am very good in excessive focus, which is strength and weakness for me, to be honest.”
“I found that if there is something interested in it, I am very focused and feel anxious about this thing that you will do this to success, but also sometimes you sacrifice other areas of life,” he said. .
Jake Cassan with his parents in the MVMT office.
With permission from Jake, the exit
Kassan's first “business” included selling the snipers when he was in the seventh grade. By college, he had already acquired years of commercial experience. Before the start of MVMT, he launched interactive time in 2008.
At that time, he was studying at Santa Barbara City College, before leaving after his first year.
“I didn't know why I was doing it. I was doing a routine, and I went in circles … a year after (going to the chapters) and I have business at the same time, I went out to follow this work. He said.
He said that this company, which often relied on the front of a brick store and mortar shells, failed after the competitors entered the first digital approach in the area. But that taught him a great lesson that would feed on the success of his next project: focusing on e -commerce instead.
The effect of money on mental health
By June 2013, Kassan Watches MVMT – which followed an online approach – was founded with his college colleague Kramer Lapante, and over the course of about five years, the dropouts collected a million followers on Instagram for the brand, and they built a team of 45 employees and in the end they sold a company for 100 One million dollars.
“Soon forward to the day when it happened … you wake up and look at the Chase application that you always opened, and now you see that your bank account seems to be a phone number,” he said. “In some respects, a lot changes. In some ways, nothing changes.”
It was great at the beginning, because I was just enjoying. But at some point … I felt like the day of the earth. It is like, there should be something more.
Jake Checkout
Participant founder, MVMT watches
He said that although he was able to withstand a more beautiful lifestyle and help his friends and family financially, this high was wore quickly. Cassan, who struggled with anxiety and panic before, said that his mental health worsened in the years that followed his company.
“It was great at first, because I was just enjoying at the present time. But at some point … I felt like the day of the earth. It is like, there should be something more,” he said.
“Over time, I could only start feeling this void growing inside me.” video. “I finally went up to the top of my mountain, but I did not find what I was looking for.”
Jake Cassan, 33, co -founder of MVMT watches.
With permission from Jake, the exit
He said he was not only limited to the feeling of the challenge he was eager in life, but he also lost his engine and identity. Moreover, Cassan said, he struggled to find the right person to talk to him about what he felt.
“I am thirty years old, I just passed by disintegration … I had friends and things, but still, just find people who understood (how) sometimes … I felt emotional exhaustion”, “Kassan said CNBC made it.
“How do you sympathize with a rich and depressed person?” He said in the video.
Urika's moment
One night in 2024, Kassan was on a trip in Australia with friends when he was a panic in his hotel room.
“I have been subjected to panic before, but this was … completely outside the left field,” he said. “It was the first thing I spent in years. This flood of ideas (came). It was a really dark moment that just paralyzed me,” Cassan said.
Jake Cassan with his friends in Australia.
With permission from Jake, the exit
However, after weeks of thinking, he realized that he needed to work on something else challenged, gave him the purpose and a sense of real enjoyment.
“At some point, I think it may be after a panic attack, where (I said):” Well, I need to change my focus and really start (work) more or less in appearing. “Instead of feeling very anxious about the destination, he decided that he is Simply work will start working again as he did when building MVMT.
“I think the gym is the best analogy of it. If you don't see results after the first week or the second week … when you are on the road, you already start seeing all the benefits of your work, he said.
He also learned that what made him achieve while building MVMT and his other endeavors in entrepreneurship is the fact that he could be creative. This discovery led to zero in video photography and storytelling.
Today, Cassan is working on building a Youtebip channel. He is also an angel investor for companies on the side. The companies in which it invested include the Beripopian Soda Company Olipop and Sauce Company Truff.
“I can't buy more peace of mind,” he said. “This is my relationship with money. I am grateful for that. I can do it. I prefer to get it … but there is nothing that he can do, it will make me happier.”
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