Allstate, corporate sponsor of sugar bowl, It appears to have scrubbed social media of a video message from CEO Tom Wilson after his comments in the wake of the terrorist attack on Bourbon Street sparked widespread online backlash.
In the message sent to fans ahead of kickoff of the College Football Playoff quarterfinal game between Georgia and… Our Lady, Wilson stated that Americans must overcome their “addiction to division” and instead “accept people's faults and differences.”
Tom Wilson, Chairman and CEO of Allstate Corp., listens during a CEO Initiative event in New York City on Monday, September 25, 2017. (Misha Friedman/Bloomberg)
“On Wednesday, tragedy struck the New Orleans community. Our prayers are with the victims and their families. We also need to be stronger together by overcoming the addiction of division and negativity,” Wilson said in the video.
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“Join Allstate working in communities across America to amplify positivity, increase trust and acceptance of people's flaws and differences. Together we win.”
The video was poorly received online, with many Allstate customers threatening to boycott the company over its “tone-deaf” messaging.
A general view of the field before the game between the Notre Dame Fighting Irish and the Georgia Bulldogs at Caesars Superdome. (Photos by Stephen Law-Imagine)
The video went viral on social media and was shared by Allstate's social media team on X. However, OutKick's Zach Dean reported on Friday that the post has since been deleted.
Sugar Bowl company sponsor CEO criticized 'addiction to division' statement after terrorist attack
At least 15 innocent people were tragically killed and dozens more injured in the early morning hours of New Year's Day, when Shams al-Din Jabbar, 42, a US Army veteran, drove into a crowd of people on Bourbon Street with a calculator. A pickup truck with an ISIS flag on its back.
The FBI investigating the attack described it as… terrorist act, Some potential explosive devices were found. Jabbar was pronounced dead at the scene after an exchange of gunfire with local law enforcement.
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In response to backlash shared on social media, Allstate provided a statement to Fox News Digital on Thursday condemning “violence in all its forms.”
Police investigate a crime scene on Bourbon Street in New Orleans on Wednesday, January 1, 2025. A driver plowed into crowds of New Year's revelers and began firing a weapon in the early hours of the morning. (Kat Ramirez for Fox News Digital)
“To be clear, Tom Wilson, CEO of Allstate, unequivocally condemns this heinous act of terrorism and violence in all its forms. We stand with the families, loved ones of the victims and the New Orleans community. This reference to overcoming division and negativity reflects the importance of overcoming division and negativity,” the statement said. A broader commitment to promoting confidence and positivity in communities across the country.”
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