23 December 2024

“Threshold of Imagination” is a work produced by Bhutto.

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Generative AI is making huge waves across industries and services from… finance to Human resources And spending on technology It grows quickly.

The art world is no different, as some artists use it Helps generate workand others are shocked by her abilities.

Now, a new AI “artist” is making waves, raising central questions about the nature, creativity, and ownership of art.

Bhutto, who is described as a “decentralized, autonomous artist” on his website, has produced about 150 images or “works” that together have become very popular. More than $5 million Through auctions since 2021. Botto's work is influenced by a group of people who vote on which image will be auctioned each week, and in turn help decide what she will create next.

“If there's a purpose for Botto's genre, firstly, it's to be recognized as an artist, and I think secondly is to become a successful artist,” Simon Hudson, Botto's operator and co-leader, said in a video call with CNBC. .

“A successful artist, you can look at them through many different lenses: commercially successful, financially successful, culturally successful, spiritually successful — if they really have that kind of profound impact on people,” he said.

How to make puttu

Botto was designed by software group ElevenYellow and German artist and computer programmer Mario Klingmann to produce images based on prompts generated by an algorithm.

He was initially given a general idea of ​​what a vector would be “without any specific guidance on aesthetics, and it started by combining random words, phrases and symbols… to produce images,” Hudson told CNBC via email. He said symbols such as Plus and minus to add or decrease emphasis.

“Expose Stream”, an image generated by the artificial intelligence known as Botto. It was sold by Sotheby's New York for $144,000 in October 2024.

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Each week, Botto creates about 70,000 images and presents 350 of them to a group of about 5,000 people known as BottoDAO, or Decentralized Autonomous Organization. BottoDAO votes on which individual image will be put up for sale via Superrar Non-fungible token auction platform.

Anyone can vote on Pieces produced by Botto Free said Hudson. To “fully participate in the economy,” people on the DAO buy Botto tokens and in return get points to spend or vote on Botto production, Hudson said. “There is no passive income. You have to participate and help train Bhutto,” Hudson said.

Half of the auction proceeds go to BottoDAO voters and the other half to Botto's “treasury,” which pays operating costs such as servers. The Botto token is equivalent to one voting point, and the payouts are split proportionately – allocated regardless of which image an individual votes on.

Botto then uses the voting data to help him decide what to produce next, and the process continues.

“Instrumental Artists”

The images produced by Buteau are on sale at Sotheby's New York in October 2024.

Putu | Sotheby's

Hudson said the value of Bhutto's photographs appears to be increasing.

Two early images were put up for auction during a lull in the AI ​​art market with reserve prices of $13,000 to $15,000 by BottoDAO, but they did not sell. However, at an October auction at Sotheby's in New York, the same pictures – “Expose Stream” and “Exorbitant Stage” – sold for a total of $276,000. Hudson said. Bhutto is too Third top seller Based on total sales on SuperRare for the past year, as of December 12.

Authorship questions

Is Bhutto an artist himself? “It's a perception thing,” Hudson said. “Certainly, Bhutto is now a collaboration between machine and audience. Human hands are certainly present, but the setting is such that Bhutto maintains the central role of authorship,” he said.

Butoh has the potential to change the way art and artists are viewed, Hudson said. “With Boto, he removes the myth of the lone genius artist and shows how the work of art is actually a collective process…of meaning making. And when you have a flood of AI-generated content, that will be a more important process for you,” he said. .

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