Make a New Year's resolution Fit and healthy once again?
One gym owner says good luck with that — because there's no room for new January joiners at his place.
Gym owner Clayton Lea, 31, has been turning away potential new members at his gym, Ascendancy Fitness, even though it's the busiest time of year, he told Fox News Digital in a phone interview on Saturday. January 4. “Recordings are New Year's Eve,” he said.
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He said he had a specific reason for his unusual stance.
The purpose is to protect current gym members and Long time fitness practitioners He told Fox News Digital: From the influx of new joiners.
New entrants to gyms in January often end up quitting in short order as their intentions to keep their New Year's resolutions fade, one gym owner said. (Istock)
He said that often, enthusiastic newcomers in January end up backing out due to their intentions to maintain their position. New Year's Resolution It goes away.
Lea said in part that he didn't want to “upset all of our current members who have been with us for a long time.”
He added of his gym news: “I hate focusing on the negative more than the positive. The response has been very positive,” he told Fox News Digital on Saturday.
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He also said, “The majority of people appreciate the fact that we're doing it and see why we're doing it.” “We have always prioritized our membership experience – it is very important to us.”
For those criticizing his gym for an “unsmart” business move, it was actually “the opposite,” he said.
Ascendancy Fitness leadership team, with Clayton Lea on right and business partner Jack Bramhall on left. “We've always prioritized our membership experience,” Lea told Fox News Digital. (climbing fitness)
“Our first priority is for our members, and they are Very appreciated “What we do,” he said.
“Naturally, we have some inquiries about joining. I've said this before, but once you take something away from people, people want it more. But that's not why we're doing it.”
“The only negative response people have is: 'I was going to join, but now I can't.'”
“We wanted to try to break the mold,” he also told SWNS news agency.
He said he is trying “to take an unconventional approach and protect our existing members — that's the most important thing to us.”
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The gym is located in Warrington, Cheshire, England, approximately halfway between Liverpool and Manchester.
His gym currently has about 650 members. It also gives one-time daily passes to those who want to work out there.
The Ascendancy Fitness gym is pictured above. Owner Leah said the fitness industry is “an amazing industry” and “we try to help people achieve their fitness and health goals.” (climbing fitness)
Lea said he hopes his gym resolution will encourage people to join the gym all year round — not just in January, when people are drawn to the place because of ambitious New Year's resolutions.
He said the fitness industry is “an amazing industry” and “we try to help people with anything Fitness and health goals “They have.”
The gym owner said the only negative reaction to the banned membership was from those hoping to join.
“We try to help people achieve their fitness and health goals, whatever their goals are,” said one gym owner. (Istock)
“The only negative response people have is that I was going to join, but now I can’t,” he said.
“For these people, I say: 'Well, you should have joined sooner,'” he added.
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This is not the first case of gyms or fitness clubs banning new members in January.
Equinox, a luxury fitness club, banned new members on January 1, 2023, as Fox News Digital previously reported.
He said the gym owner didn't want to “upset all of our current members who have been with us for a long time.” (Istock)
It was part of the “We Don't Talk January” campaign to discourage short-term New Year's resolutions and encourage long-term commitment.
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Leah from Ascendancy Fitness said his gym will likely reopen to new members in February, although the gym doesn't have a specific date confirmed yet.
“Obviously our plan was to avoid the influx of refugees in January,” he told Fox News Digital.
Fox News Digital's Angelica Stabile contributed reporting.
