6 February 2025

Google has become the latest large American company to cancel its targets to employ more workers from the active groups, as it understands the BBC News.

The decision to abandon the targets of diversified and fair recruitment (DEI) comes after the company conducted an annual review of corporate policies.

The technology giant also reviews some other Dei programs.

US President Donald Trump and his allies regularly attacked the DEI policies. Since his return to the White House a little more than two weeks ago, Trump has ordered government agencies to eliminate such initiatives.

“We are committed to creating a workplace where all our employees can succeed and obtain equal opportunities,” said a Google spokesman.

“We have updated our language (the annual investor report) to reflect this, and as a federal contractor, our teams evaluate the required changes after the decisions of the last court and executive orders on this issue.”

The story was first reported by the Wall Street Journal.

Between 2021 and 2024, the Google investor reports stated its commitment to making “diversity, fairness, and part of all that we do.” This line is not in his last report, which was published on Wednesday.

In recent years, Google has been an explicit supporter of Dei's goals, especially after the death of George Floyd in 2020 and the protests that followed his death.

At the time, the CEO of Google, Sundar Pichai set a five -year goal to increase the number of its leaders who came from the actress groups, an incomplete representative by 30 %.

According to the company, the number of blacks in leadership roles has almost doubled between 2020 and last year. Google also said that she had seen increases in women and Latinism between her leadership.

Google is the latest major company to prepare its diversity policies.

Meta, Amazon, Pepsi, McDonald's, Walmart and other Dei software.

Apple has emerged by returning to this direction. Last month, the Board of Directors of the technology giant asked investors to vote against a proposal to end diversity policies.

The proposal of the Governorate Group, the National Center for Public Policy Research (NCPPR), the iPhone maker to cancel its DEI policies, saying that they are exposing companies to “litigation, reputation and financial risks”.

Last week, a lawsuit was filed with a retail chain goal by a group of shareholders, led by the pension fund for the Riviera City Beach Police in Florida, who said that the company may integrate them by hiding the risks associated with DEI policies.

The lawsuit indicated a violent reaction 2023 to the LGBTQ+ goods in its stores, causing its sales and stock price to decrease.

The lawsuit came after Target announced that it would end the Dei goals.

In the last example of the Trump administration's refusal of these policies, the US president predicted last week, without providing evidence, that Dei had led to a flight in Washington, DC.

The notes, which came less than 24 hours after the accident, were in line with the efforts of the White House to retract these programs.

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