BBC News
The week that precedes Grammy Awards is usually seven days inlaid.
It is full of exclusive parties that attract some of the best music talents from all over the world – producers, singers, agents and musicians – all to the entertainment industry center in Los Angeles.
But almost all this does not exist this year. Until the subsequent parties were canceled.
There were questions about whether the Grammys concert, “Academy Awards for Music”, will continue as planned on Sunday after Los Angeles saw that the most devastating disasters that were fully scored by the fire – the fire that was fully filmed on Friday was burned for 24 One day.
Twenty -nine people died More than 16,000 homes and companies were destroyed – with all The neighborhoods are now ash. Many artists and professionals in industry are among those who lost homes, studios and equipment.
In the silent period preceding the show, efforts are usually made towards parties instead towards fundraising efforts. The exhibitors say that the same ceremony will look different as well.
To cancel the offer or not?
The registration academy, which runs the show, said the presentation is more necessary than ever. The trustees say that the evening will double as a charitable event to raise money and honor the victims and respondents to the emergency who risked their lives.
But it will look different from the past years.
The exhibitors look forward to hitting the correct tone to honor the fire victims and the united Los Angeles of Los Angeles. But there is concern about the optics for the wealthy celebrities that were recruited with smiles on the red carpet can explode like the deaf tone.
ACADY HARVEY MASON MASON JR. The offer includes hostile coordination, medium red carpet and a more reflection tone.
He highlighted the economic impact, noting that thousands depend on the work related to the crime, especially in the service industry. The event was frame as a symbol of flexibility, on the pretext that the cancellation will not benefit the city or the music industry.
Mr. Mason argued on online broadcast: “Cancellation, payment and move does not accomplish what we stand together.” The show will be “unifying and collecting, honoring music, but also using the strength of music for recovery, reconstruction and services to the people they need.”
“I think this may be one of the most important grams weeks that we have ever passed.”
Mr. Mason told the New York Times that they had consulted a group of public employees about whether they should hold the event – including the city's mayor and California ruler Gavin News – and whether he would hinder the fire response efforts.
“They strongly suggested that we continue to host the event,” he told The Outlet. “Everyone said that there is nothing good that comes from the postponement.”
But there are still fears that tonight will be a bad look at the music industry.
“I really don't actually think Grammys should happen,” Ellien Kazarian, the creative director of the music industry, told the BBC.
“It is very strange for me that there are celebrities on a red carpet wearing expensive clothes while people in other parts of the city suffer and their livelihoods have been destroyed.”
Will the offer look different?
The exhibitors say the fires will be a topic that will continue throughout the ceremony and will be the city of Los Angeles at the lead.
Ben Winston, one of the three executives of the exhibition, told the New York Times that the awards “will make La character on the night of Gammys” and will pay the offer for the first respondents.
The great goal of the show will be the collection of donations for fire relief efforts.
A few days before the show, another major music event in the city collected millions for rebuilding. the promHost in two Arian Los Angeles with more than twenty music works, raising more than $ 60 million of ticket sales alone.
Graphic It will run for an amazing eight hours and hand over 94 awardsLearn about everything from the best pop album to the best Cural performance.
BeyoncĂ© and Taylor Swift will attend their present in the category of the year album for the first time since 2010 – which has won Swift that year.
There will also be offers from Charli XCX, Sabrina Carpetter, Benson Boone, Shakira, Stevie Wonder, Teddy Swims, Raye – and I.Memory n Greetings to the excitement product, Queens Jones.
The previous tragedies affected my Grammy
This is not the first time that a major disorder has affected the largest night in the music industry.
In 2021, the offer was postponed due to Covid-19 and was significantly changed to accommodate safety protocols. It was characterized by social coordination, with no direct audience and pre -registered shows in an intimate, outdoor environment instead of producing the usual square on a large scale.
Artists had to adapt to a new way to promote their music, and to rely on digital platforms instead of the events of the Grammy Week, which were canceled or transferred online.
“I will not necessarily compare Covid's pandemic to what is happening here,” Stephen J. Horwitz, a great music writer in Fariti, told BBC. “Covid lasted for a long time and the effects were devastating for years. People had to cancel the main releases, and everything turned into a digital space.”
He said that the fires are different.
“The industry has interacted in the actual time. It is not widespread like a global pandemic, so people are a little more flexible about how to respond properly and help the affected,” he said.
How the industry was affected
The director of the artist Danny Chavez BBC told the fires that had affected many people working in the music industry in Los Angeles.
“I know many musicians who lost their equipment,” said Chavez. “I know the designers who work in music who lost their homes, who have costumes, etc. I know the musicians who were born and grew up in Los Angeles who lost their home.”
There is also a ripples in the industry on those who are not personally affected by fires.
Before the presentation week helps the new musicians and allows them to go out in a crowded market – get a time with senior executives and those in the main registration stickers.
“The vision is very important for artists,” Mr. Horwitz told the BBC.
“Suppose you are the best newly unknown artist candidate for the audience – being on these platforms and in these parties, a really great look if you are trying to direct your music in front of the industry. It helps.”
One of the most desirable parties is a Spotify event to honor the candidates for the best new artist for this year. It is half a concert, half a concert, with former candidates showing their new music, and their celebrities from all over the entertainment industry to celebrate.
After the fires, Spotify chose to cancel this year's event.
“We have decided that the most influential approach is to cancel all the events of Grammy Week, including our best new artist's concert, and to redirect money to support efforts to reach local fans and charitable organizations,” Hadley wrote in an advertisement.
The music industry and Grammys are deeply rooted in Los Angeles, and although the city is going through a devastating period, it has strengthened the feeling of society, especially in the music industry.
“Even if people lose everything, they still have hope. I think this is feeding on what we will see in the music industry in the future.” “People will not escape from Los Angeles because of this only thing. Los Angeles will not prevent being one of the main centers of music in the world.”