Zain took the United States by storm.
The nicotine brand boom came at a time of the mother company Philip Morris InternationalWhich faced a long decrease in cigarette smoking.
the FDA earlier this month 20 products Zyn authorized To market and sell it in the American market. Zain was legalized to sell in the United States, while the FDA reviewed its requests before the market.
The FDA (FDA) has decided that “due to a largely less than the harmful ingredients of cigarettes and most tobacco products that do not smoke, such as wet sneezing and cenos, the approved products constitute less risk of cancer and other serious health conditions of these products.”
“It is good to move towards an approach to reducing damage. But nicotine itself is not without danger,” said Megan Morian, a research at Medicine College, Yale.
Zyn was manufactured by the Swedish match, which was acquired by Philip Morris International in a $ 16 billion deal in 2022.
That year, Zyn has shipped 238 million boxes in the United States, Philip Morris International, expected the total than weakness in 2024.
Zyn's growth comes at a time when Philip Morris is looking to move more to products that do not smoke.
“By 2030, their goal is, two -thirds of their revenues should be smoking. In the end they liked to be 100 %. The beauty of this transformation is that they are already born a faster and profitable lines. For these companies.
In July, Philip Morris International announced that she would invest $ 600 million to build the new ZYN production facility In Aurora, Colorado. About a month later, the company announced that it will invest another 232 million dollars to expand production At its factory in Ouinsoro, Kentucky.
He watches Video to learn More about why Philip Morris expanded its production of ZYN in the United States market.
