24 January 2025

Shoppers walk at the Berber store at Fashion Valley, a sophisticated commercial center on December 13, 2024 in San Diego, California.

Kevin Carter Getty Images News | Gety pictures

barbaric On Friday, on Friday, I reported a decrease in sales expected in the third financial quarter, providing a first overview of the efforts of CEO Joshua Shuelman to renew the besieged British fashion house.

Similar sales decreased by 4 % in the three months to December. Analysts expected a 12 % decrease in the company's consensus estimate.

Shawman announced in November Urgent plans to “correct the course” After a long period of weak performance of the company, amid sales of fading and a wide range of administrative changes.

The plans-which Shawman said aimed at returning the brand to the “original purpose”-Barbari's shares to the highest level, and the stock has since continued to track the investor's renewable confidence.

This advertisement was delivered alongside the results of Berber for the first half ended on September 28, 2024 Sales contracted by 20 % For the second quarter in a row.

It represents strategic reform The latest repetition One of the 169 -year -old retail seller. Shuelman join In July of Michael Kors, he became the fourth CEO of the brand in the past decade.

This is an urgent news story. Please check again for updates.

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