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They were displaced by the Palisades fire in Los Angeles, Amy Liu Take action immediately. the Tower 28 beauty The founder mobilized her network to organize an event supporting the LA Fire Community, a relief effort for those affected by destructive and deadly wildfires. More than 150 beauty brands donated 70,000 items of products to 700 affected families who signed up to participate.
“Whether you have the money or not, it is very difficult to start over,” Liu said exclusively. Us Weekly At the event on Friday, January 17. “You have to go and buy everything again.” This gift suite allows individuals in need to shop for luxury clothing and beauty products for free.
“The thing I wanted was for Sephora to come to life,” the CEO of Tower 28 said. “I think beauty is one of the things that makes us feel powerful. It makes us feel complete.”
Here are some essentials generously donated by luxury brands. They give back so we pay it forward!
Burj 28 SOS Daily Rescue Facial Spray
This trio of best-selling 28 towers helps repair and restore sensitive, irritated skin. First up is the award-winning SOS Mist, an invigorating treatment that reduces redness and soothes the skin. Then curl up for SOS Lip Softie, a moisturizing lip balm that rescues dry, chapped lips. Finally, SOS Cream plumps and hydrates the skin with a blend of hyaluronic acid and ceramides.
YSE Beauty Xtremely Rich Moisturizer
Founder of YSE Beauty Molly Sims He was heavily involved in the Tower 28 relief event, spreading the word about volunteer opportunities and donating products — including this creamy moisturizer that brightens, hydrates and soothes skin.
Supergoop Invisible Sunscreen
Sun protection without the white cast? Banner we higher! This silky smooth sunscreen provides SPF 40 sun protection with an invisible application.
OUAI leave-in conditioner
Founder of OUAI Jane Atkinwho sadly lost her home in the Los Angeles fires, offered her entire team to volunteer at the LA Fire community support event and donated the brand's leave-in conditioner. This heat protectant spray fights frizz, detangles and smoothes split ends.
Jet lag mask on summer Fridays
Revitalize tired skin with this Summer Fridays favorite! This multi-tasking treatment provides nourishing hydration as an overnight mask or daily moisturizer.
OSEA Undaria Algae Body Wash
Formulated with seaweed, aloe, glycerin and a blend of oils, this refreshing body wash leaves skin soft and smooth.
Loop Face Masks – 5 Pack
As seen on Hailey Bieber and Camila MendesLoop face masks are a celebrity favorite! It's like an exfoliating hydrogel mask without a spa appointment. Get ready for radiant, smooth and healthy-looking skin!
T3 Airlux hair dryer
Fast drying without damage! The T3 hair dryer cuts drying time in half while retaining 60% of hair moisture.
Day Signature Shampoo
This sulfate-free shampoo is infused with rich botanicals and nutrients, leaving hair soft and shiny.
Lanolips Superbaum Multipurpose
This award-winning product is not your ordinary ointment! Part lip balm, part cuticle cream, and part dry skin soothing, this non-sticky Superbalm will help you out if you're in a tough spot.
Kate Somerville Goat Milk Cleanser
Don't let goat's milk throw you off! This gentle daily cleanser soothes dry skin with natural milk proteins, along with Manuka Honey, Jojoba Oil, and Avocado Oil.
