The launch of the new Greenland home kit by Hummel caused such a buzz that the striking red shirt heavily influenced by the island nation's heritage quickly sold out.
Another run is in production, but now also comes a cool shirt far removed from the harsh landscape and environment it seeks to represent.
The icy blue shirt is inspired by the Greenland ice sheet, which covers 80% of the Earth's mass and is the second largest ice mass in the world – behind only Antarctica.
The enduring strength of ice is a major theme in the launch, linked to the unbreakable strength that is Greenland's national spirit.
“It is part of who we are as a people: resilient, resilient and with our hearts deeply rooted in our land and cultural heritage,” said Kenneth Kleist, president of the Greenland Football Association.
“The new reserve team uniform embodies that strength and unity, and is a reminder of the pride we carry as individuals and as a team. Whether it is the roar of the crowd on the field or the silence of the glaciers, our pride remains unbreakable.”
Greenland itself, its heritage and values, played a large role in what Hamill produced For a home shirt, this attention to detail has contributed to creating a great away shirt too. The design is influenced by the intricate natural patterns formed by ice, with ornate graphics celebrating the power of ice and details on the sleeves that pay tribute to traditional Greenlandic clothing.
“The ice sheet is a reminder of the strength and patience needed to survive in one of the harshest environments in the world,” explained Morten Lund, Marketing Director at Hummel.
“Our goal was to capture that story in a design that resonates with both the team and the people of Greenland. It is a symbol of unity – both with each other and with the land that shapes them, and we hope players will wear it with pride.”
