18 January 2025

Written by Kanishka Singh

WASHINGTON (Reuters) – Cognosphere, publisher of fantasy video game Genshin Impact, has agreed to pay $20 million to settle allegations by the U.S. Federal Trade Commission that the company violated a children's privacy law.

The FTC said it will also prevent children under 16 from making in-game purchases without parental consent as part of the settlement.

The Federal Trade Commission accused Singapore-based Cognosphere of unfairly marketing loot boxes to children, obscuring true costs and misleading all players about the odds of winning prizes.

The game is produced by Chinese developer MiHoYo.

© Reuters. File photo: People walk under a billboard for a fictional game

“Although we believe many of the FTC’s allegations are inaccurate, we agreed to this settlement because we value our community’s trust and share a commitment to transparency with our players,” Cognosphere said in a statement.

The company said it will introduce new age-gating protections and parental consent for children and younger teens and will increase in-game disclosures about virtual currency and rewards for players in the United States in the coming months.

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