#TrippingWithTarte: We know it, we love it, and we raise our eyebrows at it (sometimes).
If you like anything weyou've been following Tarte's influential travels for years. From makeup gurus who post content from the Turks and Caicos Islands and Alex Earl She brings her mother on the brand's trip to Dubai Ken Urich and Brianna “Chickenfree” LaPaglia While crushing beef in the British Virgin Islands, holidays are filled with drama, fun activities and more.
Tarte made its final trip for the brand in January 2025, with Eurich and LaPaglia becoming friends again, and Jana Craig, Mi Mi Monstaa They partyed more on the sandy beaches of Nekter Island, played tennis and created lots of content.
Some fans were upset to see influencers celebrating as major wildfires spread in Los Angeles, and shared their thoughts on social media.
Peacock (4) After nearly two decades of The Real Housewives, there are many things you can expect from each season: designer handbags, themed parties, and girls' trips. While every girls' trip is special, every city has a few that stand out above the rest as more dramatic, more confusing, and more likely to end up(…)
“Tarte never fails to make me roll my eyes anymore, their brand trips always leave a bad taste in my mouth, but especially now they're sending all these influencers to this lavish private island while people are losing their homes and loved ones,” one person wrote. via X.
Aware of the sensitive situation, Tartt donated $250,000 to Wold Central Kitchen to help with the fires, and also donated his proceeds from January 8 through January 11 to the non-profit.
They also donated $10,000 to the Los Angeles Department, plus another $10,000 to the California Wildlife Rescue Wildfire Response Fund as the girls enjoyed the Neon Beach Olympics.
From friendships made — and broken — to unfair hotel room sizes, keep scrolling to see all the controversies that have occurred on Tarte's travels.
Influencers spread rumors about each other
Tana Mungwa and Brooke Scofield They shared that they planned it Spreading a false rumour About someone on their trip to Bora Bora Tart until a tropical storm canceled the trip.
After “campaigning” for herself to go on a tart trip for “years”, Schofield came up with the idea of starting “as much rumour” as possible and testing how long the girls took on the trip to broadcast it on social media. .
“We came up with this evil plan for our live shows,” Mungua explained. “If you guys have seen these trips, you know how it goes. Rumors spread, drama starts, and it explodes on the internet.
Schofield added, “We were wondering: What kind of drama should we create on this trip?” Although they didn't have the chance to create a rumor about a traveler, there was still a lot of other drama. Which was revealed by influencers.
Brianna chickenfree and kennedy urich drama
During one of its episodes “The Dumbest Blonde” Podcast.Jurich called LaPaglia out because he was mean to her on a previous press trip.
“I got an email about Tartt’s trip,” Jurich said, referring to a January 2025 trip she took to Nectar Island in the British Virgin Islands.
After her manager told Tartt that Urich was “ready” to go and ask for the guest list, the makeup team asked her to make a phone call, leaving the TikTok star skeptical about who else would be attending.
“I have a feeling it's going to be about: Someone who Kennedy doesn't work well with is going to leave.” During the call, Jurich finds out that LaPaglia is also invited. “That's what it is,” she said. “If Brianna Chickenfree had just said, 'Girl, I'm sorry I might have been a bitch to you,' I would have said, 'Girl, you're so good.'”
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“Who knows?” I continued. “Maybe she'll apologize on this trip and the world will be sunshine and rainbows and roses but she doesn't give me the look of a bitch who'll apologize.”
Urich posted the podcast clip to her TikTok account on Monday, January 13, while she was still vacationing with LaPaglia. In response, LaPaglia took to TikTok on Tuesday, January 14, to share a clip of her and Eurich telling fans that they “crushed” their beef.
“She was crushed,” Urich said, as LaPaglia admitted, “Well, listen, I was a—.”
Urich then replied: “No, I was a–. We were both c-s-s.” LaPaglia suggested they might be “very impressed” by how similar their personalities are, and is testing a vlog soon.
Hotel room sizes are not equal
Tartt caught heat in April 2023 when he was an influencer Sri Lanka She shared a tour of the room with her followers during the brand's vacation in the Turks and Caicos Islands.
Fans noticed that Lanka's room was not as beautiful as her Meredith Duxbury's, which had a beach view, a walk-in shower, two balconies, a vanity and more.
Lanka later Address fan comments After returning from the trip, she agreed that her room was “too small.”
“I'm a brown minority creative and a lot of times I get the short end of the stick,” she said. “I hope people understand that it was never about room size, it was about being treated as equals to my peers.” Lanka indicated that she spoke with the TART team and they explained that some rooms had been allocated while others were chosen randomly.
PR gifts
Not all gifts are equal when they come from Tart. After a number of influential people Hole Kit and Olivia Poblete, Lauren Wolf They received $700 Mini Hermès Kelly bracelets as a PR gift in September 2024, and other creators shared on social media that they received a similar package from Tarte but with $30 necklace Replace designer accessory. Urich was among the batch to receive an Every Jewels necklace, and he took to TikTok to discuss the matter.
“They pick favorites and it's ridiculous,” she said. “You'll be on my list for that. This is sick and it's twisted.”
Tarte later reached out to Eurich during their trip to Neckter Island when he was CEO and founder of the brand Maureen Kelly The beautician dedicated it to Anne Hermès scarf and small Kelly bracelet.
“Better late than never!” Kelly said in the clip.
How much do trips cost?
With luxury locations and five-star hotels such as Dubai, Bora Bora, Greece, Hawaii, Turks and Caicos and more, fans have questioned the cost of the brand's influencer trips, as they watch guests enjoy spa days, photo shoots, snorkelling and jet-setting. Skiing and more. Tik Tok user Jill Justinwho claimed to be managing influencer trips, reassured fans' hearts while explaining that vacations were “a lot more affordable (for the brand) than you think.”
“Most of the time, all of these things were free because we were partnering with the hotels, with the event, with the experience, because they were all offered as well,” she said.
“Honestly, the only thing we didn't get for free sometimes was flights,” she continued. “And even then, sometimes we partner with airlines and get it for free as well.”
What does Tartt get out of touring?
Tarte leverages their luxury travels by connecting with influencers and being able to share content with their millions of followers.
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“We believe our investment in the relationship has been mutually beneficial,” Kelly told Forbes in February 2024. We get to know our amazing influencers and value their individual perspectives, and they have a fun, relaxing experience and get to know Tarte. “For us, this is more valuable in the long run than a one-time media campaign like a multi-million dollar Super Bowl commercial,” she continued.
“Initially we couldn't afford to take any other approach,” Kelly also shared. “We had to be resourceful – we reached out to influencers and media and allowed them to discover and fall in love with the brand and products at their own pace and on their own terms,” she added.
