Coors Light has blamed a typo in a new ad campaign about “The Case of Mondays.”
Full-page print and digital billboard ads were released in North America on Monday as part of Molson Coors Beverage Company A new campaign leads up to next month's Super Bowl.
There was only one problem.
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Three-word logo “Cold mountain refreshment” It had a spelling error. It said “Cold Mountain Humidifier.”
Coors Light acknowledged the blunder in a statement that began with the following sentence: “We had a case on Monday.”
A billboard in New York City's Times Square displays a Coors Light ad with the misspelled slogan, “Mountain Cold Refershment.” (chorus light)
“Coors Light wants to thank everyone for letting us know about the errors,” the statement continued. “Monday, am I right?”
The misspelled ad appeared in print publications such as The New York Times and on a giant digital billboard in New York City's Times Square.
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He also appeared on Coors Light's official Instagram page, prompting a barrage of comedic comments on the post.
“What is a referral?” one person wrote.
Instagram users had a good time commenting on an ad containing a misspelled word on the Coors Light page. (Fox News; iStock)
“No matter how you spell it, it's still pretty good…and it says something,” another person commented.
Coors Light later acknowledged the error in a follow-up post.
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Those who commented on the post seemed to appreciate the humor of the mistake.
Coors Light has been a staple in beer coolers since 1978. (Istock)
“Hey, I did the same thing but on my Christmas card,” one commenter said.
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Another said: “Still drunk from the weekend, it happens.”
Coors Light was first produced in 1941 but was soon discontinued.
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It was reintroduced in 1978 as “diet beer” A replacement for Miller Lite, which debuted three years ago.
