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As a Los Angeles resident, my heart breaks for those affected by these horrific wildfires. The devastation is devastating and the losses are incalculable. I am so grateful to the firefighters and first responders who worked tirelessly to protect our community.
While this tragedy is still largely unfolding in real time, I wanted to highlight the fashion and beauty brands that are supporting wildfire recovery efforts. By purchasing any of the products below, you will directly help with disaster relief. Keep scrolling to discover other ways you can help during this crisis.
Small Words Project Elastic Bracelet
Little Words Project is donating 100% of the proceeds from the sale of this Resilience bracelet to Bushfire Recovery Fund By the California Community Foundation. I love the message of resilience – our community is strong, and we will recover and rebuild in time.
Tart Fake Awake Kohl
Tarte donates 100% of net proceeds from sales on tarte.com From January 8 to 11 t0 World Central Kitchen To support forest fire relief efforts. Additionally, the cosmetics brand is contributing $250,000 to the same organization to help with wildfire relief efforts and deliver self-care kits to evacuation shelters.
As someone who hasn't slept well all week, Tarte's Fake Awake eyeliner has been a saving grace. Apply this eye highlighter to your waterline to instantly brighten your eyes!
Pura Vida Los Angeles launches disaster relief bracelet
Jewelry brand Pura Vida is donating 100% of net profits from the sale of this Los Angeles fire relief bracelet to Direct relief To provide resources to communities affected by wildfires in California. This waterproof braided bracelet is a simple everyday essential.
BK Beauty Trio Facial Brush
BK Beauty donates 100% of net sales revenue on bkbeauty.com From January 9 to January 11 California Community Foundation To support those affected by forest fires.
This brush set includes three of BK Beauty's best-selling foundations: 101 Contoured Foundation, 109 Mini Contoured Foundation, and A506 Concealer. Give your look glamor with these makeup brushes!
Francis Valentine Canvas Easy Heart Bag
Spread some love with this heart-print bag, just in time for Valentine's Day! Frances Valentine is donating 100% of the proceeds from the sale of this bag to LA Wildfire Relief and Rescue.
How to help
Consider donating to: