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from Loreal to Laneigemany of the most sought-after beauty brands have taken their “New Year, New You” slogan to the next level for 2025. Help we Upgrading Our Beauty Routine There have already been so many new products released this year that we can't stop talking about them. And while there are hundreds of new products on the market, we've narrowed down 18 of the best that we think are worth adding to your cart.
Whether you're looking for some new makeup to freshen up your look for the year or some skincare to keep it in shape during the winter, this roundup has something for you! Some of the launches we're most excited about are L'Oreal Paris Lumi Le Glow skin dyea tinted version of the viral bronzer drops, and Scalp treatment shampoowhich comes from A Jennifer Garner-A beloved brand. These aren't the only things we'll be adding to our shopping bags, keep scrolling to shop the best in beauty trends for 2025, according to we!
18 of the best new releases of 2025 that are worth adding to your cart
Stan Out Skin Care
1. Laneige Water Bank Gentle Gel Cleanser: A gentle moisturizer that softens and softens while cleansing pores? Register with us! That's exactly what Laneige's new gel cleanser, made with hyaluronic acid and glue, does.
2. Paula's Choice Collagen & Peptide Boosting Skin Plumping Moisturizer: Peptides, peptides and peptides are all the rage in the beauty industry right now, and Paula's Choice's new Peptide Moisturizer goes the extra mile in that department! Contains 3x the amount of pro-collagen peptides blended with a non-greasy formula that ensures skin is visibly plumped and its elasticity is enhanced.
3. Cloudberry Recipe Glow Bright Moisturizing Cream: A new product from the fruit-based skincare brand Cloudberry is the Glow Recipe Moisture-Boosting Brightening Cream. Like many of their other products, it contains an antioxidant-rich superfruit base – this time with cloudberry seed oil, which provides a rich base of vitamin C and E.
Must-have makeup:
4. L'Oreal Paris Lumi Le Glow skin dye: Since their Lumi Viral Lotion was so good, we have no doubt that their sister product, Lumi Skin Tone, will be just as good!
5. ColourPop Pretty Fresh Lock it in mist mode: One of our favorite affordable beauty brands has just released ColourPop New primer and Setting spray A duo that works together to keep your makeup look in place all day long!
6. Stila Liquid Play eyeshadow: Artistry brand Stila Cosmetics, which is used in NYFW runway shows, just launched new long-lasting liquid eyeshadows — and we're obsessed!
7. MAC lip liner in Cool Spice: Get ready to channel the '90s with MAC's new makeup collection featuring the supermodel shade Cool Spice!
8. Urban Decay Face Bond Luminizer Waterproof Glow Drops: Make room in your makeup bag for this new multi-use highlighter from Urban Decay that can be used on the face, body, as a highlighter, eye shadow, bronzer drops, and more!
9. L'Oreal Paris Plump Ambition Hyaluron Lip Oil: A great, affordable alternative to more expensive brands, L'Oreal has just launched a new hyaluronic acid lip oil designed to moisturize for up to 24 hours.
Hair care heroes
10. L'Oreal Paris Shiny Sulfate-Free Shampoo: Although this new sulfate-free shine shampoo from L'Oréal is the newest on the market, it's already being loved by shoppers on Amazon with over 2,000 bottles purchased over the past month!
11. Deep Moisturizing Hair Mask from Monday: Get luxurious deep conditioning for hair at a fraction of the cost with Monday Haircare's new damage-reversing hair mask that's only $8!
12. Bumble & Bumble Bond-Build TripleBond Flash Rinse: We're already obsessed with the scent of the Bumble and Bumble bond building range, and now they've added a new hair wash that provides double the shine and builds 3 essential hair bond types.
13. Secret Nourishing Hair Oil: Made with 13 luxurious oils and Cecred's signature African oil blend, the brand's new hair conditioner will keep your hair nourished and hydrated without weighing it down.
14. Scalp treatment shampoo: Jennifer Garner's beloved haircare brand, Virtue, has just launched a new scalp treatment shampoo Duo conditioner Designed to help balance the microbiome, while also cleansing and moisturizing.
15. John Frieda Freeze Easy Smooth Up Off Spray: Puffy hair has always been a coveted look, but it has become increasingly popular in recent years. John Frieda is helping us all get the look without going to the salon with a new blowout spray that's already going viral.
Other unmissable discoveries
16. Essie to The Rescue UV Damage Repair Gel: Another new trend lately is taking care of your nails instead of ruining them at the salon and what better brand to come up with ways to help us than Essie. They have just launched a new damage repair treatment designed to restore UV gel damage in just 5 days. It's also a nail strengthening formula too, with a 3-protein complex, MSM keratin building material, and ceramides as well.
17. Issey Miyake perfume for men, Le Ciel d'Issie, Eau de Toilette: Just in time for Valentine's Day, Issey Miyake has launched a new men's fragrance that contains a woody, marine fragrance with notes of marine seaweed, oak moss, sandy vetiver, cedarwood and ginger.
18. Sniff me eau de toilette: If you're looking for a new everyday fragrance and love something that combines floral and musky, you'll want to try the new “Me” Eau de Toilette from Snif.
