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Thousands of beauty products were launched in 2024, and hundreds of innovative hair, makeup and fragrance formulas ended up completely wowing. we. Part of being a member of the merchandising team includes testing any new item that comes across our desks. It's a tough job but someone has to do it!
Of the hundreds of items we trialled, five had a serious impact and earned a permanent place on our vanities. Trust we – The products below are private. Keep reading to upgrade your beauty game with the best beauty launches of 2024.
“Mastering hair styling at home seemed like an impossible task until I discovered the Aire 360. This magical hair tool has made every day of 2024 a great hair day. The three-in-one design includes a standard hair dryer attachment, a round dryer brush, and two curling barrels that use air to style hair. I think it's better than the Dyson (at half the price), and I wouldn't go anywhere without it now.” — Mary Honkos, business writer
“This retractable gel eyeliner glides on easily and gives an intense payoff. It's creamy and comes in so many fun shades. I combine using the Cosmic and Eternal shades for a pop of color on my waterline.” —Jasmine Washington, Business Writer
“Perfect for girls on the go like me, Rhode Pocket Blush combines a natural cream blush with an easy-to-use compact. It comes in six different shades designed to look great on all skin types. My personal favorite is Piggy, a light pink shade that's just the right touch of color.” Pink ones I can easily make to add more color — Olivia Hanson, business writer
“A floral bomb of jasmine and gardenia with notes of vanilla and bubblegum, it's the most beautiful scent on Earth — and I've tried a lot of them!” From the French-owned NYC perfume house coveted by beauty insiders, it's as unique and sexy as the city it was born in. Expensive but yet 100% worth it! — Erica Radol, Business Writer
“Do you know how difficult it is to use a tube of lip gloss, or any lip product for that matter? It's rare for me to make any sort of dent, yet I used up three entire tubes of this lip plumper simply because… Which good. The mega-shine stays put for hours and gives my lips a natural, plump effect that rivals professional injections — without needles or any tingling sensation. — Mary Honkos, business writer
