The grille of a Rolls-Royce in front of residential properties in Mayfair in London, UK, on Monday, October 28, 2024.
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British luxury car maker Rolls Royce Motor Cars on Wednesday He said It is investing more than £300 million ($369.9 million) to expand its global headquarters, citing growing demand for highly customized models from its wealthy clients.
BMWRolls-Royce Motor Cars, like other luxury car brands, has seen a rise in demand for detailed and complex car models in recent months.
Some of these individual embellishments included orders for 18-karat gold sculptures, intricate embroideries featuring more than 869,500 stitches, and 3D paint finishes.
The company said its investment of more than £300 million in its manufacturing facility at Goodwood in southern England will help provide space for bespoke and Coachbuild projects. The last Pointing to an invitation-only program where the company's customers can create a “completely original car.”
Rolls-Royce Motor Cars said the investment, which is likely to be seen as a boost for Britain's ruling Labor Party, represents the company's largest single capital injection since the Goodwood factory opened 22 years ago.
“Rolls-Royce is a global company,” Chris Brownridge, CEO of Rolls-Royce Motor Cars, told CNBC.Squawk Europe Fund“On Wednesday.
“We have clients in every corner of the world and this growth in demand for more complex commissions from our clients is something we need to satisfy. Therefore, the investment in Goodwood is something that demonstrates the health of the organization but also shows how successful it is. We are confident of “We plan to grow.”
He added: “What we're not trying to do is make more Rolls-Royces, but what we're trying to do – and we will do – is make more private commissions and more great cars.”
Rolls-Royce Motor Cars said it sold 5,712 cars last year, representing a 5% decline compared to global sales of 6,032 cars in 2023. It attributed the slight decline in sales to the shift to new models.
North America was the company's largest sales region in 2024 when measured by the number of vehicles delivered to customers.
When all regions are taken into account, Rolls-Royce Motor Cars said its most popular models last year were the Cullinan, Specter and Ghost respectively.
